Album Credits:

Producer/Engineer: Jon Seale at Mason Jar Music (Feist, Fleet Foxes, Josh Garrels, Vulfpeck)
Guitar: Sam Skinner (Pinegrove, Fenne Lily)
Bass: Jeremy Mcdonald and Margaux (Katy Kirby)
Drums: Jason Burger (Big Thief) and Jordan Rose (Maggie Rogers)
Keys: Andrew Freedman (Michael Mayo, Ryan Beatty)

Press

ATWOOD MAGAZINE - “An achingly intimate experience, Amy Jay’s debut album ‘Awake Sleeper’ radiates with tender turbulence: Sonically raw and emotionally moving, it’s the kind of musical upheaval we feel in our bones."

THE REVUE - “Jay’s newest single is reminiscent of the intimacy and emotional power of Lady Lamb and Dacus’ close friend Phoebe Bridgers.”

AUDIOFEMME - “An ambitious musical piece, haunting and torrential… [Amy Jay has] a knack for stirring together the synthetic with the organic, and her forthcoming Awake Sleeper continues the work with equally creamy, ethereal blends.”

AMERICANA UK - “A taut examination of those parts of the personality we tend to keep hidden – or at least try to keep hidden – as we negotiate societal interactions.”

LOUDNESS - “Disarmingly honest.”

Streaming

Over 1M Spotify streams worldwide

Spotify playlisting on Folk & Friends, Soft + Slow, Folk Pop and Fresh Finds

Apple Music playlists on Morning Coffee, Acoustic Memories and A-List: Singer/Songwriter

Sync

Cover of Carole King’s “You’ve Got a Friend” featured in Christmas 2022 TV ad spot for Unser Weihnachtsfilm | Volksbanken Raiffeisenbanken reaching TV and Radio audience in Germany, as well as 300k+ views on YouTube and being ranked in Hot 100 Tracks on Tokyo-based J-WAVE weekly chart. The ad was selected as Best Christmas Campaign by Horizont readers, with over 1.6MM monthly audience

New York City-based singer-songwriter Amy Jay’s songs are like plastic knives — pliable, yet cutting. Throughout the 10 songs on her new album,  Mnemonics, Jay proves she knows how to wield them tenaciously. 

Titled to represent the mnemonic devices she birthed while “writing my inner monologue” during and outside of therapy sessions, these little mantras help Jay with the work-in-progress of the human condition. Struggling to find her place in the city’s indie music scene over the last few years, she found herself slipping into bad habits and decided to take control of everything she could — herself. 

"The songs were subconscious mantras that I synthesized over time while making internal progress,”she begins. “It's amazing how many times I needed to hear such transformative truths before they stuck. When I realized what I was doing through these sonic notes-to-self, everything clicked.”

Throughout Mnemonics, Jay explores what makes the vulnerable acceptable, as well as the Joycean concept of what makes the universal specific: How do you love yourself when you don’t feel likable? How do you face pieces of your hidden self courageously? How do you hold space for negative thought patterns or feelings of embarrassment, insecurity, loneliness, or anxiety?

While such themes are often still stigmatized, through song, they become softer and more navigable. Jay assembled a crew of stellar local musicians with national track records to help take her sketches of folk songs into fully formed indie rock panoramas. With long-time producer/engineer Jon Seale (Mason Jar Music) at the helm and guitarist Sam Skinner (Pinegrove, Fenne Lily), keyboardist Andrew Freedman (Michael Mayo, Ryan Beatty), Jay also enlisted bassists Jeremy McDonald and Margaux (Katy Kirby) and drummers Jason Burger (Big Thief) and Jordan Rose (Maggie Rogers) to round out her sound. 

Mnemonics takes such hefty internal work and translates everything into ear-pricking songs that alternatingly float, stun, and comfort. And with Jay’s sly observations and embrace of uncomfortable laughter, she infuses a sense of levity in the album. The architecture of her songwriting, varied in length, tone, and dynamic, stands out, but it’s Jay’s voice that’s the connecting tissue. In songs like “Margins” and “Excuse Me,” her vibrato carries emotional insecurity and staunch vocal control simultaneously. On “Move On” and “Floral Comfort,” her whispering conveys the embarrassment that can often overlap with personal growth, while the band swells to cast spells of confidence that belie such fear.  

For as much as Mnemonics is a conceptual record, it’s also rooted in immediacy, learning, and light. Any attempt at self-improvement or self-actualization takes time, and the culture finally seems ready to embrace such efforts. “This whole album makes me feel unconformable, but I’m just gonna go with it. It’s important for me to face the discomfort in order to overcome it,” says Jay. ‘The more I share these sentiments with others, the deeper it seems to resonate. It's clear these feelings are not just mine. They come with adulthood and they’re universal.”

Jay, whose music has more than 1 million streams, has been playlisted on both Spotify and Apple Music, and has been synced internationally, still keeps the mantras of Mnemonics close to her heart. They’re as much guideposts for herself as she hopes they’ll be for others. “I’ve metabolized them logically, because these things are obvious. But believing them is very hard work and takes a constant battle,” she says. “The more you’re surrounded by something that’s affirming of the things you want to believe, the more likely you will believe them.”